Put the customer first. Invent. And be patient.
Companies change with the times, and newspapers are no different. But they are now emerging in a strong position.
I agree with Caroline’s takeaway here – newspapers aren’t going away. (Full disclosure, she ran WPNI, while I was there.)
I think another major point, which she hints at when she talks about “the role that print advertising once played,” is that papers traditionally operated at large profit margins. They can’t do that any longer, and for some, the shift is to dramatic to survive. Clearly, certain papers and certain owners will make that shift. She’s suggesting the up tick might be nearer than it seems.
My wife and kids made the cover of the local paper today.
Wow, this shocked me. Did not see that coming.