Fantastic piece using Facebook ad analytics to gather info about Trump supporters.
This is a great piece on the history between these two companies, but this also shows how important mobile is for any company today.
Zuckerberg explains how purchase of WhatsApp will help Facebook ‘make the world more open and connected’
The problem with Paper is that it’s *fed* by Facebook. The name and interaction model don’t shift the perception. It’s still Facebook.
Or a better quote still from Mark on Twitter:
Paper: Your friends aren’t interesting enough, so please use this confusing version of Flipboard.
My wife is not a power tech user. In fact, she’s Kryptonite to technology, often breaking most anything she touches. She does like Facebook’s Paper (which is how I’ll refer to it hereafter to distinguish it from the much better, pre-existing iOS app Paper). This could be telling. Maybe Paper will resonate with normal users. My wife has never used Flipboard or any other sort of reader or magazine app. I don’t think she reads much more than her own news feed on Facebook’s Paper app, though, and I suspect it’s the design of that feed which she enjoys.
This is where I’d give the app some props. The use of animations and the aesthetic are quite nice. The tutorial is good. The interactions are nice for commenting and liking something. All of this makes me fall back to Mark’s thought of “It’s still Facebook” – why not just remake the normal Facebook app to have this nicer, more natively iOS 7 experience?
Try that next time Facebook – be bold! reinvent! – surely someone there remembers what that’s like?
Seems apropos of recent news articles. Interesting that everyone is getting wise to https in the last year or less. hmmm.
I think I have particular insight on this, having been in on the Facebook Platform from the beginning. While the article was spot on in terms of missteps from Facebook, I felt from the beginning that the platform was being rolled out without an understanding of the tension between being a product and building a platform. IMHO, you can do one or the other, but you can’t do both. You’re either a platform for others to build on, or you’re a product for your own users. It’s a very rare thing that can do both well.