Daring Fireball: Design as Branding

I love Gruber’s take here, as he rebuts Manjoo’s belief that Apple design has gone stale. It’s actually shocking to me how many people mistake design as aesthetics only, rather than a combination of look, feel, and function. This is, perhaps, a good indicator for why so much much tech – software and hardware combined – is so often ridiculously clunky and unfriendly to everyday users.

And for reals, how can you not look at that jet black iPhone 7 and see a strikingly beautiful phone?