Following Amazon’s purchase of the digital-comics marketplace, Comixology updates its Comics apps to prevent Apple and Google from taking a cut. The move makes it harder to buy comics through the app.
I’m sad for Comixology and comics on this news. People adapt and move on, as I’m sure most loyal customers will in this case. I worry about new customers, though, and what this means for the growth of comics.
One of the worst features about the Kindle app on iOS is that you can’t purchase books within the app. Kindle has the luxury of already having the brand names built for “Kindle” and “Amazon,” and acquisition already happens from web to app for Amazon. The same pattern doesn’t exist for Comixology, which has always been app first. Also, I have no idea how a new user downloading the Comics app on iOS would work out where to buy books from. There is literally no indication where to go.