Amazon's Fire Phone: Not quite an iPhone or Galaxy S5 killer - CNET

Amazon's Fire Phone: Not quite an iPhone or Galaxy S5 killer - CNET

All-in-all, the Fire Phone is a device designed to appeal to Amazon’s current customers, particularly those who have Prime accounts, own Kindles or Kindle Fires, and buy content and products from Amazon. The problem is that even though Amazon fans may look at the gadget, many already own iPhones or Galaxy devices.